Why Brands Should Be on TikTok

If you think TikTok is an app for singing and dancing, please think again. TikTok is the only app, as of now, to allow a creator to go viral with one piece of content due to its recommendation-based algorithm.

Before we start, let’s just go over some stats to make sure you truly understand the massive impact of TikTok.

TikTok Stats

43% of users try something or go somewhere new after seeing it at least once on the platform

61% of TikTokers like brands better when they create or participate in a trend on TikTok

21% of TikTokers feel more connected to brands when they comment on people’s posts

7 in 10 users believe TikTok communities have the power to create change in culture

Simply put, brands should be on TikTok because it connects and deepens the client - customer relationship. From those stats alone, we can tell that brands that utilize TikTok for their advantage are building strong, loyal relationships with their fans. Most importantly, as consumers, we want to see our favorite brands posting content that is not picture perfect (we have Instagram for that!) and is instead more human. That’s where TikTok comes in. We get to humanize brands in a way that has never been done before and subconsciously learn more about the brand.

It’s so cool to see your favorite brand commenting on a TikTok - that makes them human.

Jumping on trends and making them relate to the brand is what is going to make the biggest difference. Most importantly, this is the key that will convert non followers to followers. While days in the life, sneak peaks, answering questions, showing bts content is most likely to convert followers to long-term, loyal supporters to your brand.

Brands that are Using TikTok Well

• Duolingo

• Lindsey Rachel Carter (SET Active’s CEO/Founder)

• Glossier

  Take a look at these brands and how they are formulating their TikToks.

  These brands, for example, are leveraging TikTok to grow their fan base. They are making trends their own and showing bts footage of meetings and decks, all while showing pieces of their brand that wouldn’t be as widely accepted on other social media platforms.

  If you are a brand, the biggest takeaway here is to be present on TikTok and include it in your social media marketing strategy. This is where your brand can be a little bit more raw and human therefore connecting with people nurturing those relationships.

  Not saying that TikTok should be the ONLY social media platform on within your social media strategy, but focusing on it could benefit you.

Talk soon,

Gigi