Paintbox Studio
Social Media Management
Website Design
Client: Paintbox Studio
Year: 2024
SMS + Email Marketing
WHAT WAS THE GOAL of the project?
The goal was to elevate The Paintbox Studio’s digital presence and position them as the go-to salon for modern nail art and aesthetic-driven self-care. Through cohesive branding, strategic social media management, and conversion-driven email and SMS campaigns, we aimed to increase bookings, build community, and showcase the studio’s expertise across all touchpoints.
We know how competitive the nail + Beauty industry is, so we have to be on our "a" game everyday with every single post.
The Girl Socially Team
The Stats Don’t Lie
- Designed and launched a sleek, fully customized website that reflects the salon’s upscale identity
- Created consistent, engaging content that elevated brand perception and improved community engagement
- Increased bookings and product sales through targeted email/SMS campaigns
- Launched e-commerce shop with over 100 products, product shots, and detailed descriptions
- Maintained a 55% email open rate and drove appointment bookings and product sales through SMS + email campaigns on a weekly basis
Our goal with The Paintbox Studio was to elevate the salon’s digital presence to reflect the modern, curated, and luxurious experience clients receive in person. We led a full-service revamp starting with a custom-designed website that not only aligned with their aesthetic but also streamlined bookings and showcased their services and courses. We paired that with social media management that highlighted their work, team, and studio personality through Reels, WIP shots, and storytelling. Through email and SMS marketing, we created consistent touchpoints that helped increase client retention, fill cancellations, and promote new offerings.
our appROACH
